Take physical experiences and make them accessible with visualisations. 

Searches related to making experiences, events and content accessible have been on the rise since 2012 and, in a digital world, it’s easier than ever to achieve.

Google Trends graph showing an increase in searches for "accessible" and "accessibility"For the uninitiated, accessibility is about adapting what you’re offering to maximise the amount of people who can enjoy it. At physical exhibitions and events this can get complicated and costly but online it’s a different ball game. Let’s have a look at how we make each of our services as accessible as possible.

1) CGI.

Computer generated imagery is a badass way to showcase something that doesn’t exist yet or add some extra pizazz to a run of the mill photo. Especially popular among property developers, they’re also a starting point for more interactive experiences but hold that thought for now!

Photo of retail store in Salisbury CGI animated photo of a proposed development in Salisbury

Static images like these can easily be made accessible with the use of alt-text which describes the key things being shown. It’s a quick and easy addition which ensures anyone who lands on your sexy CGI knows what they’re looking at.

2) Animation.

Making your CGI move is the natural next step and, given how hard on-set filming is right now, saves a lot of stress if you’re wanting to include video in anything you’re doing (which you should because viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.)

Whether you’re hosting virtual events, improving your marketing, levelling up your social media or adjusting your internal comms and training to be WFH friendly, there are so many benefits to animation. As we all look to stay connected and communicate more clearly, animation is something that does just that.

To make videos of all kinds accessible make sure you include closed captions (we call them subtitles on our side of the pond) and consider audio descriptions of important visuals. For GIFs and animations without audio, alt-text is the way to go.

3) Virtual and augmented reality.

You don’t need us to tell you that virtual events are the new black and AR is the next big marketing tool but the applications of both VR and AR really are endless. Last year our clients used it to demonstrate schematic design options to planning departments, make detailed decisions with their team, present complex projects to a board, host events to bring people together, and market real estate projects.

VR and AR experiences are an amalgamation of CGI and animation, with some extra fancy pants things thrown in, so all the accessibility tips we’ve already covered apply. Audio descriptions are especially important in virtual reality alongside virtual environments which work on multiple platforms and don’t require headsets. Allowing for personalisation in things like font, text size and colour balance or contrast is another important consideration. All these things and more can be included in any virtual environment making your experiences 

Making the future accessible for everyone.

We’re all realising how important human connection is right now and what a difference it makes to feel included, no wonder more of us are concerned with making things accessible. We’d love you to share this with your own network to keep the conversation and education going.

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Stay safe and stay connected,
Patrick Lambert

Patrick Lambert WalkTrue
Director