Bringing Sports to Life

Project

Maple Leaf’s Integration Launch

Client

ProWire Sports

Toolbox

Video

Who were we talking to?

ProWire delivers real-time audio to sports fans across the globe. To announce the launch of their exciting new partnership ProWire asked WalkTrue to create a short exciting promotional video to be featured online, on broadcast and in-stadium.

Tell me more!

The main challenge in this project was to convey the excitement of the partnership whilst also communicating the core information all within 10 seconds! Our creative directors worked together with our in-house animation team to storyboard and animate the video around the mechanic of a mobile device, using fast past transitions and a clean colour palette to make it work.